SCAN AND WIN - ALJAMEA PLAZA

BRIEF:

SCAN AND WIN: Mega Summer Campaign, targeting kids and families in AlJamea Plaza

EXECUTION:

Advertisement for the event carried out all over the Kingdom, on billboards, LED Screens, FM Radio and Social Media.

Different activities were executed:

• Competitions & Prizes for all participants

ACHIEVEMENTS:

• 67.7 % of Visitors rated the Event as Exceptional
• 69.3 % Visits through Media Campaigns
• Event featured on TV, Newspaper, Radio

SPONSORS:

• Sindi
• BabiesRus
• ToysRus
• MixFM
• Destination Jeddah
• Destination Riyadh
• Careem