KINAN WORLDCUP FIESTA

BRIEF:

KINAN WORLDCUP FIESTA: Mega Summer Campaign, targeting kids and families in three malls across KSA.

EXECUTION:

Advertisement for the event carried out all over the Kingdom, on billboards, LED Screens, FM Radio, Social Media, Newspapers and SMS Campaigns targeting 700,000 people.

Different activities were executed:

• Stage show activities & performance
• Snooker, Foosball, Golf and VR
• Competitions & Prizes for all participants

ACHIEVEMENTS:

• 67.7 % of Visitors rated the Event as Exceptional
• 69.3 % Visits through Media Campaigns
• Event featured on TV, Newspaper, Radio

SPONSORS:

• MixFM
• OSN
• ToysRus
• GOAL
• Giordano
• Destination Jeddah/Riyadh
• WE
• Sindi
• Chilli’s
• Careem
• Fakeeh
• Happy Land