SAUDI NATIONAL DAY

SAB Saudi National Day was celebrated with the concept built around the Neom line structure. SAB wanted to leave an impact by empowering the banking sector digitally, while keeping in loop with the vision 2030.

To create a link between both a huge line was produced which showcased the characteristics of the LINE project along with the sceneric locations in Saudi Arabia. The new projects of vision 2030 were also showcased on the mirror wall.

Moreover unique branding concepts were designed around the values of SAB and executed across different regions to convey the message of SAB