SERVICES
SOCIAL MEDIA MANAGEMENT AND CAMPAIGN EXECUTION
BRIEF:
PARIS GALLERY DESIRED TO BUILD AWARENESS OF THEIR KORLOFF PROMOTIONAL CAMPAIGN, GENERATE SOCIAL NETWORK CHANNEL TRAFFIC, DEEP USER ENGAGEMENT AND BOOST LEAD GENERATION THROUGH EXECUTION CREATIVE CONTENT DEVELOPMENT, TIMELINES AND MILESTONES.
EXECUTION:
A CUSTOMIZED CAMPAIGN WAS DESIGNED FOR KORLOFF BRAND, THE CAMPAIGN CONSISTED OF TEASERS WHICH WERE POSTED AND PROMOTED ON FACEBOOK AND TWITTER PLATFORMS. THE TEASERS MOTIVATED THE AUDIENCE TO CLICK ON THE ADS WHICH REDIRECTED THEM TO A MICRO WEBSITE TO REGISTER THEM TO AVAIL THE BUY ONE, GET ONE FREE OFFER.
IN ORDER TO PROMOTE THE CAMPAIGN, A RETWEET CAMPAIGN WAS ALSO RUN IN WHICH THE FOLLOWERS ON TWITTER WERE MOTIVATED TO GET MAXIMUM NUMBER OF RETWEETS IN ORDER TO WIN AN IPHONE OR AN IPAD
ACHEIVEMENTS:
- 5000 PLUS REGISTERTED FOR THE PROMOTIONAL OFFER
- 348% INCREASE IN TWITTER FOLLOWERS
- 105% INCREASE IN FACEBOOK FOLLOWERS